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Rob Harris

Questions about the Longshot Program 1 Reply

This will turn into FAQ's

Started by Rob Harris in The Longshot. Last reply by Demario Murray Chambers Nov 15, 2011.

Richard Smith

Irwindale/DRIVE TECH SERIES.

Next time!!!

Started by Richard Smith in Marketing Sep 26, 2011.

Rob Harris

Personal Branding 1 Reply

It's no secret that in professional motorsports you get sponsored in order to race. The rise of social media has made personal branding more important than ever. Brands now more than ever are paying…Continue

Tags: branding, personal

Started by Rob Harris in Marketing. Last reply by Darren Bunton Sep 2, 2011.

Rob Harris

Do you have any Klout? 1 Reply

One of…Continue

Tags: speedwyze, bobbychuck, klout

Started by Rob Harris in Marketing. Last reply by Darren Bunton Sep 2, 2011.

 

2011 NASCAR Diversity Combine

DAYTONA BEACH, Fla. – After a rainy first day, it was all sunshine and fast cars at Langley Speedway in Hampton, Va., Thursday as the 2011 Drive for Diversity Combine concluded with 26 talented drivers participating in the on-track testing.

The drivers are competing for spots on the 2012 Revolution Racing team as part of Drive for Diversity, one of NASCAR’s most successful initiatives.

“Every year it’s great to see the quality of talent is improving and the word’s getting out,” said Max Siegel, CEO and owner of Revolution Racing. “We had some really talented young drivers here today and we’re just excited to get them on the track.

“It’s going to be tough to fill the spots on the team because we had so many talented drivers here.”

Revolution Racing is in its third year as a partner with the NASCAR Drive for Diversity initiative. In 2011, Revolution Racing drivers Darrell Wallace Jr. and Sergio Pena accounted for six wins in the 12-race NASCAR K&N Pro Series East season.

“It’s exciting to see the evolution in the program,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. “The success on track in 2011 certainly attracted additional talent to the Combine, and based on what we saw today, there are a couple of new standout drivers who are ready to follow in Wallace’s and Pena’s path.”

The drivers who participated in the Combine ranged from ages 16 to 24, and represented 10 U.S. states, Mexico and Puerto Rico. It attracted drivers from various racing disciplines, from open-wheel sprint cars to Legends cars and Bandoleros. The drivers with limited stock car experience impressed with how quickly they adapted to the heavier cars, while the returning participants continued to show improvement.

After waiting out the showers that cancelled Wednesday’s on-track testing, the drivers were looking forward to the chance to get behind the wheel – and they weren’t disappointed.

“We had a really great Combine run; we did really well, I’m proud of my run,” said Jessica Brunelli, 18, from Hayward, Calif., who was trying out for the third time after being part of Revolution Racing for the previous two seasons. “It’s a great opportunity and a great program, and I’m really lucky I get to drive with all these amazing people.”

“Today was really cool, the car was awesome and the people were really great to work with. The car was really good. When the track was really cold it took a while to get the tires heated up, but it was awesome and I hope they were good results,” said Julian Albarracin, from Bogota, Colombia, who then provided a recap of his day in Spanish. “El carro estuvo muy bien, la gente trabajo muy bien, nunca habia visto gente trabajando asi. Nunca habia provado un carro tan bueno como un late model que prove hoy. La pista estaba muy fria, tomo mucho tiempo para calentar las llantas y calentar el motor pero salio muy bien, me senti muy bien y espero buenos resultados.”

“It’s been a great day so far,” said newcomer Ryan Reed, a 17-year-old from Bakersfield, Calif. “I logged some really good laps, I’m really happy with myself, and we’ll see what that has in store for us when they announce the driver lineup for next year.”

The drivers attending the Drive for Diversity Combine will be evaluated by a select committee on multiple fronts including on-track performance, marketing and media aptitude, physical fitness and personality.

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Rob Harris

24 drivers to compete for spots with Revolution Racing

DAYTONA BEACH, Fla. — A life-changing opportunity could one day evolve into a sport-shaping career for 24 young men and women come the middle of next week.



Contested from Oct. 18-20, the eighth consecutive Drive for Diversity Combine will be held at Langley Speedway in Hampton, Va., where drivers will vie for spots in one of NASCAR’s most successful initiatives.



Aspiring drivers of diverse backgrounds ranging from ages 16 to 24, and representing 10 U.S. states, Mexico and Puerto Rico, are prepared to showcase their skills in the hopes of securing a ride with Revolution Racing in 2012. Revolution Racing will enter its third year fielding teams for NASCAR’s Drive for Diversity initiative, in the NASCAR K&N Pro Series East and NASCAR Whelen All-American Series.



Grandstands at… Continue

Posted by Rob Harris on October 13, 2011 at 8:30pm — 1 Comment

Ade' Herbert

Sergio Pena finds his groove in stock-car racing, considers moving up in NASCAR touring series

Sergio Pena’s winding path from suburban Washington toward a full-time job driving a stock car on one of NASCAR’s premier series gathered considerable momentum in April, all in the span of 10 laps.



The 18-year-old from Winchester, Va., saw tire smoke and heard metal crunching as he came off a corner at South Boston Speedway. The leader had been ensnared in a late wreck, putting Pena, winless in 11 previous starts in the K&N Pro Series East, at the front of the field — and face to face with a potentially career-changing opportunity.



Pena brushed aside his nerves, timed the restart perfectly and pulled away for his first win on NASCAR’s top developmental circuit.



“Every emotion you could have,” Pena said, “I was feeling it.”



Eight weeks later, Pena scored a… Continue

Posted by Ade' Herbert on July 19, 2011 at 11:30am

Ade' Herbert

D4D Accepting Applicants for 2012

DAYTONA BEACH, Fla. – As the NASCAR Drive for Diversity initiative is enjoying unparalleled success, led by the accomplishments of Darrell Wallace Jr. and Sergio Peña in the NASCAR K&N Pro Series East, the process has begun to find the next talented female and minority drivers.



Applications for the 2012 season are now being accepted by NASCAR Drive for Diversity, which creates meaningful opportunities for drivers and crew members. The application form can be accessed at drivefordiversity.ning.com



Top applicants will be invited to the annual NASCAR Drive for Diversity Combine in the fall. The Combine will be used to determine the roster of drivers to compete for Revolution Racing in the 2012 season.



Deadline for applying is July 30. The program is open to female and minorities ages 15-25 (as of Oct. 15, 2011).



“NASCAR has worked diligently to find… Continue

Posted by Ade' Herbert on July 7, 2011 at 10:30am

 
 
 

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